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- Apple Announces New Prog for Multimedia Developers
-
- Contact:
- Tricia Chan
- Apple Computer, Inc.
- (408) 974-3886
-
-
- Apple Computer Announces New Program for Multimedia Developers at the
- '92 Macromedia Conference
-
- SAN FRANCISCO, California--October 30, 1992--Apple Computer, Inc.
- today introduced a new assistance program designed to spur the
- development of multimedia products such as interactive books, music
- and animated content. This new program, called the Apple Multimedia
- Program, will strengthen Apple's partners' abilities to prosper in
- the growing areas of multimedia creation and playback, and provide
- Macintosh computer users with a broader and richer range of computer-
- based information.
-
-
- Today, a growing number of multimedia developers, publishers, and
- producers are taking advantage of multimedia technologies that are
- built into all Macintosh personal computers. Technologies such as
- QuickTime (Apple's architecture to handle dynamic data types such as
- sound, video, and animation), newly enhanced CD-ROM software and CD-
- ROM-equipped Macintosh computers have enabled developers to create
- new and different multimedia products.
-
-
- The newly created multimedia program will provide multimedia
- developers with supportive tools and information to enable them to
- increase their production of multimedia titles and products on Apple
- platforms.
-
-
- "We expect multimedia tools developers, titles publishers, as well
- as, custom developers to respond positively to this new program,"
- said Steve Franzese, manager, Worldwide Multimedia Marketing Group.
- "The new Apple Multimedia Program will help create a specialized
- program which invests in our partners and reaffirms Apple as a leader
- in multimedia."
-
-
- "The Apple Multimedia Program represents an expansion of Apple's
- overall commitment to its developers. The new program complements
- our existing support offerings " said Kirk Loevner, vice president,
- Apple Developer Group.
-
-
- "Apple's new Multimedia Program will provide developers and
- publishers some of the critical resources for building profitable new
- media businesses," said John C. (Bud) Colligan, President & COO,
- Macromedia. "We are pleased Apple has chosen the Macromedia Users
- Conference to reach this important group."
-
-
- Apple Multimedia Program Components:
-
- -- Market research reports on the multimedia market
-
- -- Multimedia Design, Human Interface, and Production Video Series
-
- -- Multimedia Products Directory and Multimedia Services Directory
-
- -- Multimedia training
-
- -- Multimedia guidebooks
-
- -- Multimedia AppleLink area with marketing and technical information
- visible only to members of
-
- the program
-
- -- QuickTime Forum newsletter
-
- -- Annual International QuickTime and Multimedia Conference
-
- -- Third-party discount program
-
-
- Pricing and Availability
-
- The new program is available immediately in the U.S. and Canada, and
- will become available worldwide in mid-1993. Annual program fees are
- $550 for those who enroll before January 31, 1993, and $750 for those
- joining after January 31, 1993. Apple Associates and Partners are
- eligible for a $100 discount on membership fees ($450 before January
- 31; $650 after January 31).
-
- For more information about joining the Apple Multimedia Program, call
- (408) 974-4897, or send an AppleLink to DEVSUPPORT or an Internet
- message to DEVSUPPORT@APPLELINK.APPLE.COM.
-
-
- -30-
-
- Apple, the Apple logo, and Macintosh are registered trademarks and
- QuickTime is a trademark of Apple Computer, Inc.
-
- Macromedia is a trademark of Macromedia.
-
- END
-
- Apple Press Releases
- PR Express
- News Break
- 10/30/92
- -and-
- News Break
- News Beat
- Apple News Beat
- 1-Nov-92
-
-
-