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BBS in a Box - Macintosh - Volume VII (BBS in a Box) (January 1993).iso
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Apple Announces New Prog for
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Apple Announces New Prog for Multimedia Developers
Contact:
Tricia Chan
Apple Computer, Inc.
(408) 974-3886
Apple Computer Announces New Program for Multimedia Developers at the
'92 Macromedia Conference
SAN FRANCISCO, California--October 30, 1992--Apple Computer, Inc.
today introduced a new assistance program designed to spur the
development of multimedia products such as interactive books, music
and animated content. This new program, called the Apple Multimedia
Program, will strengthen Apple's partners' abilities to prosper in
the growing areas of multimedia creation and playback, and provide
Macintosh computer users with a broader and richer range of computer-
based information.
Today, a growing number of multimedia developers, publishers, and
producers are taking advantage of multimedia technologies that are
built into all Macintosh personal computers. Technologies such as
QuickTime (Apple's architecture to handle dynamic data types such as
sound, video, and animation), newly enhanced CD-ROM software and CD-
ROM-equipped Macintosh computers have enabled developers to create
new and different multimedia products.
The newly created multimedia program will provide multimedia
developers with supportive tools and information to enable them to
increase their production of multimedia titles and products on Apple
platforms.
"We expect multimedia tools developers, titles publishers, as well
as, custom developers to respond positively to this new program,"
said Steve Franzese, manager, Worldwide Multimedia Marketing Group.
"The new Apple Multimedia Program will help create a specialized
program which invests in our partners and reaffirms Apple as a leader
in multimedia."
"The Apple Multimedia Program represents an expansion of Apple's
overall commitment to its developers. The new program complements
our existing support offerings " said Kirk Loevner, vice president,
Apple Developer Group.
"Apple's new Multimedia Program will provide developers and
publishers some of the critical resources for building profitable new
media businesses," said John C. (Bud) Colligan, President & COO,
Macromedia. "We are pleased Apple has chosen the Macromedia Users
Conference to reach this important group."
Apple Multimedia Program Components:
-- Market research reports on the multimedia market
-- Multimedia Design, Human Interface, and Production Video Series
-- Multimedia Products Directory and Multimedia Services Directory
-- Multimedia training
-- Multimedia guidebooks
-- Multimedia AppleLink area with marketing and technical information
visible only to members of
the program
-- QuickTime Forum newsletter
-- Annual International QuickTime and Multimedia Conference
-- Third-party discount program
Pricing and Availability
The new program is available immediately in the U.S. and Canada, and
will become available worldwide in mid-1993. Annual program fees are
$550 for those who enroll before January 31, 1993, and $750 for those
joining after January 31, 1993. Apple Associates and Partners are
eligible for a $100 discount on membership fees ($450 before January
31; $650 after January 31).
For more information about joining the Apple Multimedia Program, call
(408) 974-4897, or send an AppleLink to DEVSUPPORT or an Internet
message to DEVSUPPORT@APPLELINK.APPLE.COM.
-30-
Apple, the Apple logo, and Macintosh are registered trademarks and
QuickTime is a trademark of Apple Computer, Inc.
Macromedia is a trademark of Macromedia.
END
Apple Press Releases
PR Express
News Break
10/30/92
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News Break
News Beat
Apple News Beat
1-Nov-92